CenturyLink sales portal redesign and copywriting
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CenturyLink provide a range of networking, voice and managed IT services for businesses across the world. They work with a community of third party partners that help sell and deliver business growth to their customers. Their Partnerhub offers partners a range of resources to sell customer solutions and help grow their business.
My brief was to redesign the look and feel of the Partnerhub to bring it in line with the brand and improve the user experience, with the goal of enhancing the support of existing partners and attracting new ones.
The site was redesigned using the CenturyLink colour palette - a bold dark theme with high contrast and bold text weights to optimise legibility. Where possible information was displayed using infographics or icons rather than copy.
The redesign included the introduction of shallow photographic headers containing engaging imagery and descriptive copy. Labels were rewritten to ensure they were clear, concise and positive. Copy was edited to remove jargon and reduce volume.